Because the words have to be succinct and to the point, it's best to hire a professional speaker." Every time your company name is mentioned, you're reinforcing its power in the minds of potential clients. In fact, if you have a talented marketing staff and enough room on the floor, trade show stands can become the backdrop for exciting presentations that will "wow" visitors and pull in sizable crowds of people who might otherwise have passed by your space with barely a glance in your direction.Why Trade Show Stands Need Demonstrations Or PresentationsUnless you're fortunate enough to get the lead spot next to the entrance of a convention floor or you have the largest trade booth and great incentives, it's a mistake to pass up the opportunity to add a demonstration or short presentation to your display for a trade show.Props: Moving Beyond Banner StandsWe've already established that visual aids such as banner stands and slides can greatly enhance any demonstrations at trade show stands, but you can move beyond bullet points or outlines if you use a few three-dimensional and unexpected props at your display.
The longer attendees remember the demonstration, the more likely they are to remember the trade show stands that presented the demos. It gives your speaker a sense of authority and he or she will be seen from several booths down, drawing in attendees who might otherwise have walked by your trade show booth without slowing down. He or she will have the skills to properly convey your message and demonstrate your product or service without falling prey to a case of last-minute stage fright. An interesting presentation is succinct, precise and focused. But what key elements of a great presentation can be properly incorporated into your conference or convention display?Proper WordingEvery word counts in a display for a trade show.Elevating ThingsIf there is enough room, be sure to have a platform on hand that is small enough to fit into the space reserved for trade show stands but large enough for your speaker to move around comfortably while demonstrating your product or service. Being just a foot or two higher than visitors offers a great psychological payoff. Handled properly, a professional presentation will not only garner plenty of interest, it can be the stepping stone you need to increase interest and close deals. Any kind of visual reinforcement of what is being said is a plus. It also lets visitors know that you're a dynamic, take action company. It started with a stuffed sloth .
The opportunity to give a presentation at a conference or convention isn't limited to the big name speakers listed in a program. Look for creative ways to use a stuffed animal, a bicycle, a punching bag whatever will intrigue visitors. Using a few PowerPoint slides or referring to a bulleted list on strategically placed banner stands will make things more interesting and help listeners retain the information longer. Who could ask for a better reputation for their business?. Why are they so effective? Human nature -- people retain information longer if it is presented to Poster Factory more than one of the senses.Including a demonstration or presentation in a display for a trade show is a time-honored way to entice potential leads into your booth area, warming them up for an effective sales approach from one of your staffers.Visual AidsEven if the content of a demo is interesting on its own, it is far more impressive when backed up with visual aids. Ideally, it should last no more than three to five minutes. The proper wording will capture and keep the attention of visitors and answer any questions there are in people's minds. You want visitors to go back to their own companies and say, "You should have seen this great demo by Acme Corporation. A demo appeals to both sight and sound, helping attendees to understand and remember it longer. The more unique the prop, the more memorable it will be
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